Peek No : 18  
Nov. 19, 2003 

Hi!

What’s up? This question forms the basis for the sustenance of the newspaper industry.

Our newspaper sector has traversed a long way. It is unique as it reflects the

  • Intellectual strength of the economy, and
  • Literacy and inquisitiveness of its population

Marketspeek takes pride in giving you an insight into this sector. But, before that, a peek into our economy.

Business inventories

Business inventories increased by 0.3% in the month of September. The prime force behind this trend is the slow retail sales of automotives, which declined by 2.2% during the month. Despite a 0.8% rise in retail inventories – barring automotives, the overall index has moved up by only a marginal level.

The U.S. Import Price Index

This index increased marginally in October; the spurt in imported petroleum prices being the cause. However, the price of non-petroleum imports dropped by 0.1%.

Industrial production

The industrial production index has increased by 0.2% in October. This is slower than the September month’s increase of 0.5%. The mining sector’s production dropped by 0.8% last month, after having seen a rise of 1.0% in September. However, the output of utilities emerged as the largest contributor to the rise of the index. The index fares 0.6% more on a year-over-year basis.


Happy peeking!

Editor
Marketspeek

 Week's Peek


Marketspeek - The American Newspaper Industry

  • More than half the adults (55.1%), in the top 50 markets of the U.S., read a newspaper every weekday. Nearly two-thirds (63.1%) read one each Sunday.
  • Newspaper advertising billings for 2002 totaled $44.1 billion - an estimated 18.6% of all ad expenditures in the year.
  • Nationally, more than 55 million newspapers are sold every day, with an average of 2.3 readers per copy. And on Sunday, over 59 million newspapers are sold with an average of 2.4 readers per copy.




Vital Statistics

  • The patronage of lifestyle-related news is substantially higher among women, than men. Studies reveal that close to 67% of women-readers accord priority to lifestyle-related news and events. On the other hand, only 37% of male readers assigned top priority to such news.
  • The Sports section witnesses a reversal of patronage, garnering the interest of 62% men, and only 27% women.
  • There is an increased purchase of daily newspapers among the adult population in the U.S. Yet, the sale of Sunday newspapers is witnessing a slow but steady decline.
  • Among the households, home delivery is the most-sought-after mode of acquisition of newspapers, with almost 62% adopting this mode.
  • As high as 13% of the households acquire their newspapers either through work delivery or when they pass-along.
  • The newspaper reading habits of 21 – 25 year olds has witnessed a rapid decline till 1996. However, reading habits among this age group has witnessed a rise in the last 6 years.

Analysis - Reading between the lines

  • The need of the hour, for the newspaper sector, is to come up with content that has a longer shelf life besides, the capability to trigger the interest of readers. Differences can be made through in-depth coverage of events, incisive style of reporting, and backed by good support mechanisms such as photography and statistics. Moreover, newspapers must become more interactive.
  • It is also time this segment invests in creating identities in the cluttered market. This can be done by:
    • Having a balanced and unbiased outlook on news and events.
    • Adopting a lateral and thoughtful bent of mind to segments like editorial columns and developmental news.
    • Developing an online version of published news to make browsers turn readers
    • Focusing on local news.
    • Ensuring need-based features.
    • Giving more space to lifestyle and sports coverage.
    • Adopting innovative methods of street sales, to catch office-goers.
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   Wish I were


All charged up


Providing electricity to inaccessible areas, Evergreen Solar has powered ahead from its humble beginnings in 1995.

Mark Farber, Jack Hanoka, and Richard Chleboski started Evergreen Solar, Inc. in the fall of 1994, with $500,000 in venture capital. The funding company that saw potential in Evergreen’s photovoltaic modules, was Robert Shaw’s Arete Ventures

Evergreen’s PV modules provide reliable power to remote areas, where power lines are not available. Its patented String Ribbon manufacturing process, invented by Professor Emanuel Sachs, is far superior to the conventional processes.

Supplying electricity for agricultural operations and basic communications, Evergreen soon made rapid strides in setting up facilities. A year later, when Evergreen had just five employees and a negative net worth of $288,175, Zero Stage Capital, a small business investment company, trusted $500,000 in Evergreen. That too, at a time, when the company was not yet fully geared for expansion. Other investors followed suit, and in a couple of years, Evergreen shipped its first overseas order to a village in Bolivia.

Evergreen Solar is located in Marlboro, Massachusetts, west of Boston. State of the art equipment for crystal growth, cell processing, and module lamination form part of the manufacturing process. It is actively involved in furthering its technology with String Ribbon's inventor, Prof. Emanuel Sachs.

For the nine months ended September 30, 2003, product revenues were $6.4 million, an increase of $2.9 million from $3.5 million from the same period in 2002. A story of innovative technology winning in the marketplace.

For further reading:

http://www.enn.com/news/enn-stories/2003/01/01222003/s_49387.asp

http://money.cnn.com/services/

http://www.nasbic.com/success/stories/evergreen.cfm

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   BrandFact

Mattel, the toy company, received its name by combining letters of the last and first names of its founders - Harold Matson and Elliot Handler.

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  This Week that Age

18th November, 1869 - The Suez Canal opened in Egypt, linking the Mediterranean and the Red seas.

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Our research team will be glad to work on a research assignment for you. Download the proposal requisition form and commission our cost-effective research services.

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  Insight

Wise Man: One who sees the storm coming before the clouds appear.

-- Elbert Hubbard
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