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Peek
No : 18
Nov.
19, 2003
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Hi!
What’s up? This question forms the basis for the sustenance
of the newspaper industry.
Our newspaper sector has traversed a long way. It is unique as it
reflects the
- Intellectual
strength of the economy, and
- Literacy
and inquisitiveness of its population
Marketspeek
takes pride in giving you an insight into this sector. But, before
that, a peek into our economy.
Business
inventories
Business inventories
increased by 0.3% in the month of September. The prime force behind
this trend is the slow retail sales of automotives, which declined
by 2.2% during the month. Despite a 0.8% rise in retail inventories
– barring automotives, the overall index has moved up by only
a marginal level.
The
U.S. Import Price Index
This index increased
marginally in October; the spurt in imported petroleum prices being
the cause. However, the price of non-petroleum imports dropped by
0.1%.
Industrial
production
The industrial production index has increased by 0.2% in October.
This is slower than the September month’s increase of 0.5%.
The mining sector’s production dropped by 0.8% last month,
after having seen a rise of 1.0% in September. However, the output
of utilities emerged as the largest contributor to the rise of the
index. The index fares 0.6% more on a year-over-year basis.
Happy peeking!
Editor
Marketspeek |
| Week's
Peek |
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Marketspeek - The American Newspaper Industry
- More
than half the adults (55.1%), in the top 50 markets of the
U.S., read a newspaper every weekday. Nearly two-thirds
(63.1%) read one each Sunday.
- Newspaper
advertising billings for 2002 totaled $44.1 billion - an
estimated 18.6% of all ad expenditures in the year.
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Nationally,
more than 55 million newspapers are sold every day, with
an average of 2.3 readers per copy. And on Sunday, over
59 million newspapers are sold with an average of 2.4
readers per copy.
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Vital Statistics
- The
patronage of lifestyle-related news is substantially higher
among women, than men. Studies reveal that close to 67%
of women-readers accord priority to lifestyle-related news
and events. On the other hand, only 37% of male readers
assigned top priority to such news.
- The
Sports section witnesses a reversal of patronage, garnering
the interest of 62% men, and only 27% women.
- There
is an increased purchase of daily newspapers among the adult
population in the U.S. Yet, the sale of Sunday newspapers
is witnessing a slow but steady decline.
- Among
the households, home delivery is the most-sought-after mode
of acquisition of newspapers, with almost 62% adopting this
mode.
- As
high as 13% of the households acquire their newspapers either
through work delivery or when they pass-along.
- The
newspaper reading habits of 21 – 25 year olds has
witnessed a rapid decline till 1996. However, reading habits
among this age group has witnessed a rise in the last 6
years.
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| Analysis
- Reading between the lines
- The need
of the hour, for the newspaper sector, is to come up with content
that has a longer shelf life besides, the capability to trigger
the interest of readers. Differences can be made through in-depth
coverage of events, incisive style of reporting, and backed by
good support mechanisms such as photography and statistics. Moreover,
newspapers must become more interactive.
- It is also
time this segment invests in creating identities in the cluttered
market. This can be done by:
- Having
a balanced and unbiased outlook on news and events.
- Adopting
a lateral and thoughtful bent of mind to segments like editorial
columns and developmental news.
- Developing
an online version of published news to make browsers turn
readers
- Focusing
on local news.
- Ensuring
need-based features.
- Giving
more space to lifestyle and sports coverage.
- Adopting
innovative methods of street sales, to catch office-goers.
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| Wish
I were |
All charged up
Providing electricity to inaccessible areas, Evergreen Solar has
powered ahead from its humble beginnings in 1995.
Mark Farber,
Jack Hanoka, and Richard Chleboski started Evergreen Solar, Inc.
in the fall of 1994, with $500,000 in venture capital. The funding
company that saw potential in Evergreen’s photovoltaic modules,
was Robert Shaw’s Arete Ventures
Evergreen’s
PV modules provide reliable power to remote areas, where power lines
are not available. Its patented String Ribbon manufacturing process,
invented by Professor Emanuel Sachs, is far superior to the conventional
processes.
Supplying electricity
for agricultural operations and basic communications, Evergreen
soon made rapid strides in setting up facilities. A year later,
when Evergreen had just five employees and a negative net worth
of $288,175, Zero Stage Capital, a small business investment company,
trusted $500,000 in Evergreen. That too, at a time, when the company
was not yet fully geared for expansion. Other investors followed
suit, and in a couple of years, Evergreen shipped its first overseas
order to a village in Bolivia.
Evergreen Solar
is located in Marlboro, Massachusetts, west of Boston. State of
the art equipment for crystal growth, cell processing, and module
lamination form part of the manufacturing process. It is actively
involved in furthering its technology with String Ribbon's inventor,
Prof. Emanuel Sachs.
For the nine
months ended September 30, 2003, product revenues were $6.4 million,
an increase of $2.9 million from $3.5 million from the same period
in 2002. A story of innovative technology winning in the marketplace.
For further
reading:
http://www.enn.com/news/enn-stories/2003/01/01222003/s_49387.asp
http://money.cnn.com/services/
http://www.nasbic.com/success/stories/evergreen.cfm
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| BrandFact |
Mattel,
the toy company, received its name by combining letters of the last
and first names of its founders - Harold Matson and Elliot Handler.
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| This
Week that Age |
| 18th
November, 1869 - The Suez Canal opened in Egypt, linking the Mediterranean
and the Red seas. |
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