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Hello,
Our efforts are beginning
to hatch. We brought out the 25th issue last week. The incessant
flow of sample research inquiries and requests for proposals show
that we have hatched.
An avid reader of Marketspeek
would have sensed by now, what’s hatching this week. Yes,
it is our Egg sector.
Our poultries have supported
the nutrient requirements of our nation. This issue goes out as
a tribute to this sector. Like always, our team probed the dynamics
governing this sector, to the yolk.
The peek into
our economy’s performance comes first, before we get cracking
on eggs.
Business Inventories
Business inventories
climbed 0.3% while retail inventories (excluding autos) increased
0.5% in November. The growth of inventories of motor vehicle and
parts moved up by 1.2%. While wholesale inventories grew 5.5%, manufacturing
inventories went down by 0.2%.
Consumer
Price Index
December saw
a rise in the Consumer Price Index (CPI) by 0.2%. After the sudden
drop in November, energy prices grew 0.2%. When compared to prior
year, the CPI witnessed a moderate rise of 1.9% in December.
Happy
Peeking,
Editor
Marketspeek
Executive
Editor - Dr. Sharon Livingston
Editor - Vijay |
| Week's
Peek |
|
Egg
Industry
- The
top five egg producing states are:
1. Iowa
2. Ohio
3. Pennsylvania
4. Indiana
5. California
- These
top five egg producers represent almost 50% of the total
market.
- U.S.
egg production during September 2003 was 6.04 billion table
eggs. Total U.S egg production during 2002 was 73.18 billion
table eggs.
- U.S
houses more than 270 million egg laying birds. Each of these
birds produces 250 to 300 eggs a year.
- There
are 65 egg production companies with 1 million plus layers
and 9 companies with greater than 5 million layers.
- Egg
production had not crossed the 70 billion table eggs mark
till the 90s. The year 2000 saw a healthy production of
85 billion table eggs. The industry made a comeback from
challenging trends encountered in 1995. In the mid 90s,
the egg industry was besieged with problems like:
•
Extreme weather conditions.
•
Reduction in the number of egg laying birds
- Sales
of table eggs crossed the $ 4 billion mark in the 90s.
|
Vital Statistics
- On
the whole, there are around 250 egg producing companies.
These companies breed flocks of 75,000 hens and more. These
companies hold around 95% of the total market.
- The
end of 2003 saw a decline in the flock size in the U.S.
The number of layers dropped down to 274 million, 6.0 million
lesser than the prior year. On the other hand, rate of lay
per day increased by 1% in 2003. The average lay per day
fared at 71.2 eggs per 100 layers during 2003.
- U.S.
exports almost 50 million dozen eggs every year. The value
of these exports has crossed $30 million.
- The
volumes and realizations are on a decline. However, there
is no concomitant drop in these two metrics. Volume declined
by 6%. The volume drop dragged down value only by 3%.
- Top
export markets for eggs are Hong Kong and Canada. Hong Kong
imports more than 22 million dozen table eggs every year.
Canada imports close to 18 million dozens.
| |
| Analysis
- The recent invasion of the bird flu has brought
unprecedented pressure on the poultry industry. The poultry producing
pockets of Asia comprising Vietnam, Taiwan and Thailand have started
proactive steps to contain the outbreak of the flu. U.S, though
geographically apart, would be better off by envisioning crisis
management and disease control systems in place.
- The drops in volume and value of eggs bring
in uncertain realizations of the sales proceeds. Egg producing
companies need to implement value-added measures (enhancement
of protein content of yolk, extension of shelf life of eggs, etc)
to contain drops in realizations, coupled with on-site marketing
efforts in importing markets.
|
| |
| Wish
I Were |
Serious
Audience, Entertaining Medium
Bored of routine
work, as a management consultant, Brian Gregg, a keen theater enthusiast,
began looking for an outlet to express his creative talents.
It was then that he happened to meet Byron Stewart, who was conducting
acting classes for adults.
Since Marianne had no history to draw on for production costs, distribution,
or whether the textile technology existed to accurately reproduce
the designs, she faced many hard questions before she could start
her business.
Byron was focused on creating a theater department at the studio
where he taught. Since both shared a common interest, they spent
quite a bit of time after the classes.
Soon Stewart felt that Brian’s management expertise could
be tapped to educate corporate audiences on various diversity topics,
through interactive theatrical techniques. The themes ranged from
race relations to management styles.
Realizing the potential waiting to be tapped, the duo decided to
combine their knowledge to start a theater-based education training
company.
That was the beginning of their training company, Dramatic
Diversity, in June 2002.
They recruited a team of actors and scriptwriters to develop scenes
and simulations to entertain and educate corporate audiences.
Within the company’s first four months, Byron and Brian landed
two contracts with Fortune 500 firms. The team also developed a
12-month marketing campaign with the guidance of some consulting
firms. During the successful campaign, they signed 10 new contracts
with Fortune 500 firms.
Dramatic Diversity continued to search for new
ways to take their company forward. The company, through diligent
research and business analysis, partnered with a leading diversity
consultancy in the Midwest. This partnership enabled them to gain
intensified momentum and increased credibility in the training area.
For further reading:
http://www.score.org
http://www.socklady.com
http://www.healingbaskets.com/prod_2000.htm
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| BrandFact |
The
website 'HotWired.com' sold and placed the first-ever banner ad
on the Internet in Oct, 1994. |
| |
| This
Week that Age |
| 1853
Jan 21
: Envelope-folding machine patented by Russell Hawes, Worcester
MA. |
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