Peek No: 23  
Dec 24, 2003 

Hello!

What can match the nostalgic days of our childhood? What if one gets another chance to relive these days? Take a breath! Old age is one such chance. Our team could not help but remember the words of Gloria Steinem - "Dying seems less sad than having lived too little." Thanks to technological breakthroughs in healthcare, our elders have the precious extra years to live. An added tenure of life also poses challenges to our public health system. This week, our team met these challenges head-on.
Before that, a closer look at the performance of our economy.

Construction Spending
The spending on construction in October increased 0.9% from the revised August estimate. The estimate was revised from $913.5 billion to $922.0 billion. Public construction led private construction, resulting in an overall gain of 1.2% above the spending witnessed in September.

Consumer Credit
The outstanding consumer credit increased by $1 billion in October. This incremental rise is further to the $17 billion credits witnessed in September. The revolving credit has seen a gain of 3.6%, suggesting the willingness of customers to take on more credit card debt. However, non-revolving credit has fallen by a marginal level, after seeing an increase of 12.8% in September.

Wishing you merry Christmas,

Editor
Marketspeek
Executive Editor - Dr. Sharon Livingston
Editor - Vijay

 Week's Peek


Is the U.S. graying?

  • The share of elderly population in the U.S. is increasing due to
    • A decline in fertility
    • Improved standards of living
    • Advancements in Healthcare
    • Advances in the field of medicine, including development of effective drugs and vaccines.
  • The elderly population (aged 65 and over) accounts for more than 35 million. This represents almost 12.5% of the total population. In other words, one in every eight Americans is an elderly citizen.
  • In 2030, U.S. is estimated to house double the current number of elders, to touch a population of 70 million elders. They are projected to represent 20% of the population then.


Vital Statistics

In the evening of life

  • Since 1900, the share of elderly population has tripled in percentage terms and has grown eleven-fold in actual terms. The respective data pertaining to 1900 are 4.1% and 3.1 million.
  • Ageing of our population has triggered the prevalence of age-centric problems like Circulatory System Diseases (CSDs), cancer and diabetes, mental disorder, visual impairment and vision loss.
  • In the U.S., there are more than 1.35 million cataract surgeries done each year, costing $3.4 billion. The major sources of income for elders are:
    • Social Security
    • Income from assets
    • Public and private pensions
    • Earnings
 

Analysis

Towards a Healthy Ageing Future

  • The house calls made by physicians in the U.S are increasing. The number of elders in the neighborhood has made this erstwhile unattractive arm of medical practice to hog the limelight in recent times. Home care services and ambulatory healthcare are also set to benefit due to the growing number of elders. Healthcare providers can devise marketing plans focusing on this segment.
  • The average life expectancy in U.S is an average of 17.9 years (19.2 years for females and 16.3 years for males) after their 65th birthday. The insurance and the social security system would take note of this aspect while chalking out actuarial plans.
  • In a span of 30 years, the percentage of elders who had completed high school rose from 28% to 70%. But, labor force participation of men aged 65 and over has decreased. Chronic ailments are found to be the reason behind this trend. Systematic treatment of such ailments can unlock the latent labor force of the economy.
^ top  
   Wish I Were

Kathy's Nails

Success at “fingertips”

Hanh Nguyen’s parents and siblings had immigrated from Vietnam to the U.S, years before she did. A talented manicurist in Vietnam, Hanh found herself overwhelmed with the new surroundings, lifestyle and above all the brass tacks of learning an alien language. Her dream of setting up her own nail salon seemed to have become a remote dream.

Hanh however was made of sterner stuff and was determined not to let anything come between her and her dreams. First, she identified that her major problem was her lack of communication skills. So, she signed up with an English tutor who taught her the language, focusing on aspects of business conversation.

Hanh and her family had always been diligent workers and this ability gave them confidence to skip the conventional loan or the grant route. Hanh only had to find an apt location to start.

Local consulting firms helped Hanh prepare a business plan, evaluate potential locations and finalize terms of lease. Hanh never ceased to develop her language. Over time, she grew confident with English – both to understand and converse. Within few months, she signed the lease for Kathy’s Nails - her nail saloon.

Hanh has always been open for suggestions. Her openness resulted in setting up an air filtration system and an implement box to ensure better hygiene for the customers.

Kathy’s Nails was opened on February 14, 2002. In six months, her salon served more than 4,000 customers, and new clients sought appointments each week. This success forced Hanh to expand and she opened a branch, managed by her sister. But nothing would stop Hanh from trying and she is now working on plans to keep Kathy’s Nails growing and profitable.

For further reading:

http://www.score.org/success_kathys_nails.html

http://www.brookingssd.com/business.php?businessid=1647&page=bus

http://www.thecityofsanfrancisco.com/manicure/

http://www.geocities.com/sunsetstrip/alley/5179/

http://www.switchboard.com/

http://www.partypop.com/Categories/Make_up_Artists/IN_Evansville.htm

^ top  
   BrandFact

Opel began as a sewing machine manufacturing company, launched by Adam in 1862. Later the company rolled out bicycles and in 1929 Opel joined GM’s worldwide family, becoming a wholly-owned subsidiary of General Motors.

^ top  
  This Week that Age

24th of December 1889: Daniel Stover & William Hance patented the bicycle with back pedal brake.

^ top  
  Make us Work for You

Our research team will be glad to work on a research assignment for you. Download the proposal requisition form and commission our cost-effective research services.

Click to download the proposal requisition form.

^ top  
  Insight

We are more than what we do...much more than what we accomplish...far more than what we possess.

-- William Arthur Ward
^ top  
To subscribe: Send a blank mail to marketspeek@executive-solutions.com
 
If you are looking to subscribe to the newsletter of our Executive Editor - Dr. Sharon Livingston, on primary research and projective techniques, please send a blank email to slivingston@aweber.com
 
You can now express your views on Marketspeek through an exclusive BLOG (A blog is a platform to share your view points).
Click here
to post your views and make research-savvy readers know what's on your mind.
 

Disclaimer
The information presented in this News1etter is not based on any primary research undertaken exclusively for this purpose; it is based on secondary sources of information, as current as the researchers were able to collect from the sources. However, should any specific client need up-to-date information on this (or any other) segment, they may commission Executive Solutions to do such research.

Note:
Y0u are receiving this m@il because you have subs<ribed as [EMAIL] to receive our c0mmunications. To unsubs<ribe, see the link below. If you are not sure as to how and when you subs<ribed to receive 0ur communications, and would like to know, please send an email to us at marketspeek@executive-solutions.com with subje<t= how subs<ribed. Please give us 2 working d@ys to reply